Ecommerce PlatformNamed in 11 case studies

Etsy

Online marketplace for handmade, vintage and digital goods. Documented sellers use it to sell print-on-demand apparel, printables, templates and digital art made or listed with help from AI tools. In our data, 11 sourced cases name Etsy as a tool they used. Of those, 7 report a monthly figure, ranging from $1,500 to $29,000 a month (median $18,400). These figures are as reported by each source: 2 independently documented, 0 source-supported and 9 self-reported. They are examples, not typical results.

Visit Official SiteOfficial Pricing PageNo affiliate relationship. This is a plain link.
Pricing

No monthly fee required. $0.20 listing fee per listing, a 6.5% transaction fee on the order total (including shipping and gift wrap), plus payment processing fees that vary by country. Etsy Ads, Offsite Ads and shipping labels cost extra.

Free plan: No subscription needed; you pay fees per listing and per sale.

Checked on the official pricing page on October 20, 2026. Prices change and can vary by region, tax, and billing period.

How It Is Used in Our Cases
  • Selling print-on-demand designs
  • Selling printables, templates and digital art
  • Testing product ideas with low upfront cost
Limitations
  • Listing fee is charged whether or not the item sells
  • Transaction and processing fees apply to every sale
  • Many sellers compete in popular digital and print niches
In the Case Studies

Case Studies Using Etsy

11 case studies
Video thumbnail: You Don't Need Hours to Build a 6-Figure Etsy Print-on-Demand Shop
Video: Emily Odio-Sutton
September 27, 2024
1 source

An Etsy print-on-demand shop that brought in $220,300 in a year

Emily Odio-Sutton

Emily Odio-Sutton started a print-on-demand shop on Etsy in 2022 so she could be available for her daughter. Printify prints and ships each order. CNBC Make It reported her store brought in $220,300 in 2023. She spends about 10 hours a week on her shops and declined to name them to avoid copycats.

Reported figure
$220,300 in sales (2023)(revenue)
Evidence levelIndependently Documented
Tools:
Inspect Case
Video thumbnail: How To Automate Your Entire Print on Demand Workflow With AI (Anywhere POD AI Assistant Tutorial)
Video: C.U.Online
March 12, 2024
1 source

Text-based Etsy apparel that made CA$470,000 in a year

Christina Umerez

Christina Umerez built an Etsy store selling text-based designs on T-shirts, sweatshirts, and totes. She uploaded about ten designs a day early on, quit her job, and says the store made CA$470,000 in revenue in 2023, selling around 150 items a day. A virtual assistant handles customer service and uploads.

Reported figure
CA$470,000 (about US$347,500)(revenue)
Evidence levelSelf-Reported
Tools:
Inspect Case
Etsy shop stats screenshot for November: 3,788 visits, 218 orders, 5.8% conversion rate and CA$3,001.10 revenue, with a daily visits chart.
Image: Wealthy Wise Journey (screenshot in the original post)
February 29, 2024
1 source

Midjourney digital art for streamers earning about $3,000 a month on Etsy

Eftakhairul Islam

Eftakhairul Islam researched demand for AI-generated digital art and found that streamers on Twitch, Kick, and YouTube buy it for their channels. He started on the Midjourney Basic plan and says the Etsy shop earns about $3,000 a month as a side income.

Reported figure
About $3,000/mo(revenue)
Evidence levelSelf-Reported
Tools:
Inspect Case
Video thumbnail: Becky's Birthday AI Products Workshop - Create 3 products to sell for Etsy using AI tools quickly!
Video: Becky Beach AI Tutorials
August 5, 2025
1 source

Vibe-coded printables and courses that doubled income to $20,000 a month

Rebecca Beach

Rebecca Beach has sold printables and private label rights products since 2018. She says AI-assisted "vibe coding" let her double her income from about $10,000 to up to $20,000 a month. Printables sell for $7 to $37 in her Shopify store and on Etsy; courses run from $97 to $997.

Reported figure
Up to $20,000/mo(revenue)
Evidence levelSelf-Reported
Tools:
Inspect Case
A writer at a desk with a tablet, a notebook and shelves of books
April 3, 2025
1 source

An Etsy print on demand seller published an $8,081.93 month and her Midjourney plus Canva design process

Love Eat Travel Repeat (Etsy print on demand shop owner)

The author of the Love Eat Travel Repeat blog runs an Etsy print on demand shop and posts monthly income reports. For March 2025 she reported $8,081.93 in revenue, below her five-figure months, because she was focused on a standalone Shopify store and Facebook ads.

Reported figure
$8,081.93 revenue in one month
Evidence levelSelf-Reported
Tools:
Inspect Case
A writer at a desk with a tablet, a notebook and shelves of books
February 4, 2024
1 source

A telecom sales rep sold over CA$34,000 of budgeting printables on Etsy, drafting listings with ChatGPT

Claudine Lam

Claudine Lam, who works in telecommunications sales in British Columbia, started an Etsy shop in January 2022 to earn an extra $500 a month after buying a home. She designed printables in the evenings and listed them on weekends, growing to about 240 products. Sales picked up once she moved from seasonal cards to evergreen budgeting and savings templates.

Reported figure
Over CA$34,000 (about $25,000) in sales since 2022(revenue)
Evidence levelIndependently Documented
Tools:
Inspect Case
A writer at a desk with a tablet, a notebook and shelves of books
July 25, 2023
1 source

A mom of four made $340,000 in a year selling digital tumbler designs, using Midjourney to add volume

Bailey Designed Co. (Bailey)

Bailey, a 38-year-old in Florida who asked BI not to print her last name, left a $55,000 email-marketing job when daycare costs for her third child were too high. She started Bailey Designed Co. on Etsy, moved from print on demand to digital-only designs, and made $340,000 in 2022.

Reported figure
$340,000 revenue
Evidence levelSelf-Reported
Tools:
Inspect Case
A writer at a desk with a tablet, a notebook and shelves of books
December 6, 2023
1 source

A stay-at-home mom says she made about $34,400 in 11 months selling business templates on Etsy, using ChatGPT to write them

Desiree Sandison

Desiree Sandison is a stay-at-home mom of two who sells digital templates for businesses on Etsy. Customers asked for templates with industry-specific content, such as client intake forms for a social media manager, but researching and writing each one took her about 10 hours during nap times and evenings.

Reported figure
About $34,400 in 11 months(revenue)
Evidence levelSelf-Reported
Tools:
Inspect Case
A writer at a desk with a tablet, a notebook and shelves of books
February 12, 2025
1 source

A police officer started an AI art PNG shop on Etsy and made over $320 in sales in two months

Jason Pagliaro (Guardian Custom Creations)

Jason Pagliaro opened an Etsy shop of AI-generated PNG art in December 2024 as a side hustle alongside his police job. The host writes that he reached bestseller status on one design and over $320 in sales in two months.

Reported figure
Over $320 in two months(revenue)
Evidence levelSelf-Reported
Tools:
Inspect Case
A writer at a desk with a tablet, a notebook and shelves of books
October 5, 2026
1 source

A firefighter-paramedic made $14,000 in three months selling AI-made PNG designs on Etsy

Shannon Davis

Shannon Davis, a firefighter-paramedic, runs an Etsy shop of AI-generated PNG designs around her family and job. The podcast host reports she went from 2,000 to 15,000 sales in nine months, with $14,000 in revenue over the last three months.

Reported figure
$14,000 over three months(revenue)
Evidence levelSelf-Reported
Tools:
Inspect Case
Alternatives

Related Tools in Ecommerce Platform

Shopify

Ecommerce Platform

Online store platform. Documented sellers use it to run print and art stores, and one consultant built a Shopify app with AI coding tools.

Free plan: No free plan; a short trial is offered.

Pricing: Basic $29/month billed yearly ($39 monthly), Grow $79/month, Advanced $299/month, Plus from $2,300/month. Card rates from 2.9% + 30 cents on Basic. Trial: 3 days free, then $1/month for 3 months.

Checked October 20, 2026

Used in 3 documented casesView Profile

EverBee

Etsy Research

An Etsy product research tool: a Chrome extension and web app that estimates sales and revenue for Etsy listings and shops and scores keywords. None of our documented cases say they used EverBee.

Free plan: Yes. Hobby plan with product analytics on views, reviews and favorites, and 10 keyword searches.

Pricing: Free Hobby plan. Growth is $24.99/month billed annually ($299/year), or $468/year paid monthly. Business is $69/month billed annually ($828/year). No free trial on paid plans.

Checked October 20, 2026

Used in 0 documented casesView Profile
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