Print on DemandSource date: February 12, 2025Last reviewed October 20, 2026

A police officer started an AI art PNG shop on Etsy and made over $320 in sales in two months

Jason Pagliaro made his first sales within 48 hours of applying a workshop method, per the podcast summary.

Subject: Jason Pagliaro (Guardian Custom Creations)Etsy digital downloads of AI-made PNG designs and tumbler wraps

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Case Overview & Background

Jason Pagliaro opened an Etsy shop of AI-generated PNG art in December 2024 as a side hustle alongside his police job. The host writes that he reached bestseller status on one design and over $320 in sales in two months.

How AI Is Used

He creates designs with Midjourney and Ideogram and discusses the learning curve of prompting.

Step-by-Step Process

Step 01Take a course

He attended the host's AI workshop.

Step 02Generate designs

Midjourney and Ideogram.

Step 03List on Etsy

He sells digital PNGs and wraps.

Customer Acquisition & Distribution

Etsy search.

Limitations, Risks & Failure Modes

What may not apply to you, and what could go wrong:

  • The figure is self-reported and was not independently checked
  • Small amount so far
  • The source sells the workshop he took

Key Takeaways

  • Small, realistic early results are common
  • Prompting has a learning curve

Sources

PodcastFebruary 12, 2025

How to Sell Your Stuff on Etsy, Episode 168: He started an AI Art PNG Etsy Shop in December

Note: Host-written episode summary with the two-month sales figure.

Open Source
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Case ID: cs-jason-pagliaro-etsy-ai-png-shop-320-in-t
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