Digital ProductsSource date: December 6, 2023Last reviewed October 20, 2026

A stay-at-home mom says she made about $34,400 in 11 months selling business templates on Etsy, using ChatGPT to write them

Desiree Sandison cut the time to write each industry-specific template from about 10 hours to about 2 with ChatGPT.

Subject: Desiree SandisonEtsy shop selling digital business templates

Read original source1 source linked below
A writer at a desk with a tablet, a notebook and shelves of books

Case Overview & Background

Desiree Sandison is a stay-at-home mom of two who sells digital templates for businesses on Etsy. Customers asked for templates with industry-specific content, such as client intake forms for a social media manager, but researching and writing each one took her about 10 hours during nap times and evenings.

How AI Is Used

ChatGPT writes the first draft. She prompts it, for example to write intake questions for a new bookkeeping client, then changes the tone and order to make it her own. Each template now takes about two hours instead of ten.

Step-by-Step Process

Step 01Sell digital templates

She lists business templates on Etsy, with nothing to print or ship.

Step 02Draft with ChatGPT

She asks for industry-specific content for each template.

Step 03Edit to sound human

She rewrites the drafts rather than copying them.

Customer Acquisition & Distribution

Etsy search and customer requests for industry-specific versions.

Limitations, Risks & Failure Modes

What may not apply to you, and what could go wrong:

  • The figure is self-reported and was not independently checked
  • Etsy digital templates are a crowded market
  • AI drafts need editing to stay accurate and original

Key Takeaways

  • AI can cut the time to make each digital product by most of the work
  • Customer requests are a good guide to which new products to make

Sources

News PublicationDecember 6, 2023

Business Insider: How Etsy seller uses ChatGPT prompts to save time

Note: Article by Ella Hopkins. States the around $34,400 from January to November 2023 figure and how she uses ChatGPT.

Open Source
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Case ID: cs-etsy-digital-templates-chatgpt-34400-in-
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