A stay-at-home mom says she made about $34,400 in 11 months selling business templates on Etsy, using ChatGPT to write them
Desiree Sandison cut the time to write each industry-specific template from about 10 hours to about 2 with ChatGPT.
Subject: Desiree SandisonEtsy shop selling digital business templates

Case Overview & Background
Desiree Sandison is a stay-at-home mom of two who sells digital templates for businesses on Etsy. Customers asked for templates with industry-specific content, such as client intake forms for a social media manager, but researching and writing each one took her about 10 hours during nap times and evenings.
How AI Is Used
Step-by-Step Process
She lists business templates on Etsy, with nothing to print or ship.
She asks for industry-specific content for each template.
She rewrites the drafts rather than copying them.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- The figure is self-reported and was not independently checked
- Etsy digital templates are a crowded market
- AI drafts need editing to stay accurate and original
Key Takeaways
- AI can cut the time to make each digital product by most of the work
- Customer requests are a good guide to which new products to make
Sources
Business Insider: How Etsy seller uses ChatGPT prompts to save time
Note: Article by Ella Hopkins. States the around $34,400 from January to November 2023 figure and how she uses ChatGPT.
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