Founders who sell AI-generated photos: professional headshots made from selfies, AI photo shoots, and product images for online sellers. Figures below are computed from the cases listed on this page and are what each source reports, not typical results.
Apps that turn selfies into professional headshots or generate product photos.
Customers upload a few photos, and an image model produces professional-looking headshots or styled photos.
Product photo tools place a seller's item in generated scenes for listings and ads.
Quality control and how closely results resemble the customer decide refunds and reviews.
One-time payments per photo pack are common, with business plans for teams.
Image generation costs per order must stay below the price.
General guidance is our editorial summary and contains no figures. Every number on this page comes from a linked case.
Figures are as reported by each source, for different periods and metrics. They are not typical results. How we label evidence.
Photo AI (Pieter Levels)
Photo AI generates realistic AI photos of users from their uploaded selfies. Pieter Levels runs it largely alone and reported $105,000 a month in revenue and $80,000 a month in profit, noting the app is a 40,870-line index.php file.
HeadshotPro (Danny Postma)
HeadshotPro, founded by Danny Postma, turns ordinary selfies into professional-looking headshots. The company states it has made more than $10 million in revenue since launch, generated 17 million headshots, and completed over 200,000 photo shoots.
BetterPic (Ricardo Ghekiere and Miguel Rasero)
Ricardo Ghekiere acquired BetterPic when it averaged about $1,500 a month. With partner Miguel Rasero he closed July 2024 at about $20,016 gross revenue, up from $10,555 the month before, with about $3,680 profit.
Blend (Vaibhav Prakash, Jamsheed Kamardeen and Vishwanath Kollapudi)
Three founders in Bangalore started Blend in March 2021 to solve photography for direct-to-consumer sellers. Users upload a product photo and the app creates visuals for marketplaces, social media and ads.
Wesley Tian (Aragon)
Wesley Tian worked at two YC-backed startups, then at 25 started exploring ideas. After Stable Diffusion and the Dreambooth paper appeared, he launched a site with 12 app ideas on waitlists. People liked appearance changes most, which led to Aragon. Indie Hackers reports it brings in over $10M a year three years later.
Novaheadshot (Chris Bora)
Chris Bora founded Novaheadshot in October 2024. Customers choose a $29, $39 or $59 package to generate AI headshots. TrustMRR shows $12,126 in all-time revenue but only $120 in the last 30 days.
Tanya van Gastel (The Multiverse AI)
Tanya van Gastel co-founded The Multiverse AI with two others. Users upload five photos and get 100 professional photos. In a talk published July 29, 2025, she says it did about $350,000 in revenue over two years at more than 70% profit margins, fully organically, after each co-founder put in about $700.
The other 5 sources do not disclose a startup cost.
Across the 3 of our 7 sourced cases that report a monthly figure, amounts range from $20,016 to $105,000 a month, with a median of $100,000. These are what each source reports, not typical results.
One case discloses $15K to $20K of personal savings; the others do not say. 2 of 7 cases disclose a startup cost.
Not stated in these cases. This comes from what our cases report.
1 of 7 cases are independently documented, meaning a news outlet says it reviewed records. 6 are self-reported. Every case links its source.
Image model costs per customer can be high. Many competing apps appeared after the first ones grew. Results that look unlike the customer lead to refunds.
None of our 7 cases state a clear time to first revenue, so we do not give one. Each case page shows what its source says.
7 of 7 cases list limitations or risks drawn from their sources. Examples: Photo AI (Pieter Levels): A very large personal audience is hard to replicate; HeadshotPro (Danny Postma): No period or profit figure given; BetterPic (Ricardo Ghekiere and Miguel Rasero): Self-reported. Each case page lists them in full.
Yes. The IRS says that whether or not you receive a Form 1099-K, you must report all income from selling goods or services on your tax return. Payment apps and online marketplaces must send a 1099-K when payments for goods or services total over $20,000 in more than 200 transactions, but they may send one for lower amounts. Source: IRS, "Understanding your Form 1099-K" (irs.gov/businesses/understanding-your-form-1099-k), checked 2026-10-20. General information, not tax advice.
According to the IRS, you must pay self-employment tax and file Schedule SE if your net earnings from self-employment were $400 or more. The rate is 15.3% (12.4% Social Security and 2.9% Medicare), and you may need to pay estimated taxes quarterly. Source: IRS, "Self-employment tax (Social Security and Medicare taxes)" (irs.gov/businesses/small-businesses-self-employed/self-employment-tax-social-security-and-medicare-taxes), checked 2026-10-20. General information, not tax advice.
Each issue covers a sourced case study, the tools used, and what the evidence does and does not show.