Three co-founders say their AI headshot platform did about $350,000 in revenue over two years with no marketing budget
Tanya van Gastel says The Multiverse AI grew through SEO, affiliates and AI search, at more than 70% profit margins.
Subject: Tanya van Gastel (The Multiverse AI)Paid AI headshot generation
Case Overview & Background
Tanya van Gastel co-founded The Multiverse AI with two others. Users upload five photos and get 100 professional photos. In a talk published July 29, 2025, she says it did about $350,000 in revenue over two years at more than 70% profit margins, fully organically, after each co-founder put in about $700.
How AI Is Used
Step-by-Step Process
They tested ideas and used data to decide.
Organic search brought most users.
Affiliate marketing and answer engine optimization added reach.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- Revenue was split across three co-founders
- Self-reported in a talk; no records shown
- AI headshots became crowded quickly
Key Takeaways
- Organic search can build an AI app without ad spend
- Small setup costs are possible when revenue funds growth
Sources
Tanya van Gastel: Everything I learned building a six figure startup with SEO and AEO (video transcript)
Note: Talk transcript on her own site; the figure is in the section starting at 3:55.
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