Image GenerationNamed in 2 case studies

Midjourney

An AI image generator known for artistic output. Documented sellers use it to create digital art for Etsy and design assets for printables.

Midjourney sailboat emblem on a plain light background.
Image: Midjourney (official logo, via Wikimedia Commons). View source (opens in a new tab)Midjourney logo is a trademark of its owner, shown only to identify the tool.
Visit Official SiteOfficial Pricing PageNo affiliate relationship. This is a plain link.
Pricing

Subscription only. Basic $10/month, Standard $30/month, Pro $60/month, Mega $120/month. Annual billing saves 20%.

Free plan: No. All plans are paid subscriptions.

Checked on the official pricing page on October 17, 2026. Prices change and can vary by region, tax, and billing period.

How It Is Used in Our Cases
  • Digital wall art and graphics for marketplaces
  • Illustrations for printables and workbooks
  • Concept art and mood boards
Limitations
  • No free plan
  • Companies with more than $1,000,000 in yearly gross revenue must use Pro or Mega
  • Private (Stealth) generation only on Pro and Mega
In the Case Studies

Case Studies Using Midjourney

2 case studies
February 29, 2024
1 source

Midjourney digital art for streamers earning about $3,000 a month on Etsy

Eftakhairul Islam researched demand for AI-generated digital art and found that streamers on Twitch, Kick, and YouTube buy it for their channels. He started on the Midjourney Basic plan and says the Etsy shop earns about $3,000 a month as a side income.

Reported figure
About $3,000/mo(revenue)
Evidence levelSelf-Reported
Tools:
Inspect Case
Video thumbnail: Becky's Birthday AI Products Workshop - Create 3 products to sell for Etsy using AI tools quickly!
Video: Becky Beach AI Tutorials
August 5, 2025
1 source

Vibe-coded printables and courses that doubled income to $20,000 a month

Rebecca Beach has sold printables and private label rights products since 2018. She says AI-assisted "vibe coding" let her double her income from about $10,000 to up to $20,000 a month. Printables sell for $7 to $37 in her Shopify store and on Etsy; courses run from $97 to $997.

Reported figure
Up to $20,000/mo(revenue)
Evidence levelSelf-Reported
Tools:
Inspect Case
Alternatives

Related Tools in Image Generation

Ideogram promotional image: "Think it. Make it. Own it." over a pink bird.Official image

Ideogram

Image Generation

An AI image generator that handles text inside images well. Used in one documented digital-products business alongside ChatGPT, Midjourney, and Canva.

Free plan: Limited. Eligible free accounts receive weekly credits; no free trials of paid plans.

Pricing: Plus $20/month ($15/month billed annually), Pro $60/month ($42/month billed annually), Team $30/user/month. Pay-as-you-go credits at 1 cent per credit.

Checked October 17, 2026

Used in 1 documented caseView Profile
Recraft wordmark surrounded by sample images made with the tool.Official image

Recraft

Image Generation

An AI image and vector generator aimed at designers. Used in one documented digital-products business to produce design assets.

Free plan: Yes, but images made on the Free plan are owned by Recraft, shown publicly, and not licensed for commercial use.

Pricing: Free plan plus paid Basic, Pro, and Teams plans. Exact prices were not shown in the version of the page we could read; check the official page.

Checked October 17, 2026

Used in 1 documented caseView Profile
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