Amazon KDP & PublishingSource date: January 15, 2023Last reviewed October 17, 2026

A designer wrote and illustrated a children's book with ChatGPT and Midjourney in a weekend and sold 841 copies

It cost him nothing beyond a Midjourney subscription, but artists' backlash and an Amazon pause showed the risks.

Subject: Ammaar ReshiSelf-published book on Amazon KDP

Read original source1 source linked below
A writer at a desk with a tablet, a notebook and shelves of books

Case Overview & Background

Ammaar Reshi, a product design manager in San Francisco, used ChatGPT to write "Alice and Sparkle" and Midjourney to illustrate it, then self-published it on Amazon within 72 hours. His Twitter thread went viral and drew both praise and anger from artists. He had sold 841 copies before Amazon paused sales.

How AI Is Used

ChatGPT wrote the story and Midjourney generated the illustrations. Amazon KDP printed the paperback.

Step-by-Step Process

Step 01Write with ChatGPT

The story of a girl and her robot friend.

Step 02Illustrate with Midjourney

All images generated.

Step 03Publish on KDP

Paperback in hand the next day.

Customer Acquisition & Distribution

A viral Twitter thread.

Limitations, Risks & Failure Modes

What may not apply to you, and what could go wrong:

  • Artists accused AI art tools of using their work without permission
  • Amazon paused sales citing suspicious review activity
  • No income figure was published
  • Viral attention is not a repeatable channel

Key Takeaways

  • AI can make a book fast, but reputation risk is real
  • Platform action can stop sales without warning
  • A sales count is not the same as profit

Sources

News PublicationJanuary 15, 2023

Business Insider: A man used AI to write and illustrate a children's book in one weekend

Note: Reports the tools, cost, backlash, Amazon pause and 841 copies sold.

Open Source
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Case ID: cs-reshi-alice-and-sparkle
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