A former freelance web designer runs two scan-based iOS apps that he says make over $10K a month with a few hours of work a week
Will Baker calls it the lazy method: he uses AI to make ad videos almost for free and grows the apps with paid ads instead of a content grind.
Subject: Glowly and Overload (Will Baker)Subscription iOS apps grown with paid ads
Case Overview & Background
Will Baker tried drop shipping and crypto projects before freelance web design gave him money to invest in startups. He now runs two iOS apps. Overload is a fitness app where users log reps and scan their body for a result. Glowly is a similar scan app for facial appearance. He says his goal is to make the most money for the least effort.
How AI Is Used
Step-by-Step Process
Both apps follow the same scan concept.
He produces many test videos cheaply.
He relies on ads instead of posting all day.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- The figures are self-reported and were not independently checked
- Revenue is before ad spend, so profit is not disclosed
- Appearance-rating apps can raise body image concerns
Key Takeaways
- AI can cut the cost of testing many ad creatives
- A low-effort model can work if paid ads are profitable
Sources
Starter Story: The Lazy Method: How I Build $10K/Month Apps
Note: Video interview with transcript. States the over 10k a month figure, per-app revenue and the AI content approach.
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