A dad with a full-time job built an AI Excel formula tool with no code that he says reached about $26K in monthly recurring revenue
David Bressler built what became Formula Bot in the weeks around his youngest child's birth, then launched it with one Reddit post.
Subject: Formula Bot (David Bressler)Freemium AI tool for spreadsheets with an unlimited paid plan
Case Overview & Background
David Bressler built a no-code AI tool while working full time and raising a family. He first called it Excel Formula Bot, and later shortened the name after receiving a cease and desist from Microsoft. It translates text into spreadsheet formulas and adds AI inside Excel and Google Sheets, working much like ChatGPT inside a spreadsheet.
How AI Is Used
Step-by-Step Process
He built during about six weeks around his youngest child's birth.
He learned Bubble from YouTube and built in a couple of weeks.
He posted it as a free AI Excel formula generator on the Excel subreddit.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- The figures are self-reported and were not independently checked
- Excel and Google Sheets now ship their own AI features
- Free viral traffic can run up costs before revenue arrives
Key Takeaways
- A no-code AI wrapper can find paying users if it solves one daily task
- Have a pricing plan ready before a launch goes viral
Sources
Starter Story: I Built A $1M AI App With No Code
Note: Video interview with transcript. States the about 26,000 a month recurring figure, the user counts and how the AI tool works.
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