FootballGPT at $5,356 MRR: an AI football coaching platform with drill diagrams, technique analysis and session planning
Grassroots football coaches use it for drills, technique analysis and session plans.
Subject: FootballGPT (Kevin Middleton)Subscription software

Case Overview & Background
Kevin Middleton runs FootballGPT, started December 2025. Figures: $5,356 MRR, $31,158 all-time.
How AI Is Used
Step-by-Step Process
Drills, analysis or session plans.
Specialist assistants answer coaching questions.
Animated diagrams and notes.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- MRR is revenue, not profit; costs are not shown
- Figures on TrustMRR change over time
- No founder interview, so the build story is not documented
Key Takeaways
- A sports niche can support a focused AI app
- Very new, so retention is unproven
Sources
TrustMRR Stripe-verified page: FootballGPT
Note: TrustMRR listing with revenue pulled from Stripe. Viewed October 20, 2026. The description on the page is a listing description, not a signed founder quote.
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