A French founder built an AI store builder for first-time online sellers and says it reached $120K in monthly recurring revenue
Loic Berthelot's Dropmagic uses AI to build a ready-to-sell online store for beginners, and he grows it with YouTube creators as promoters and co-founders.
Subject: Dropmagic (Loic Berthelot)Subscription software that generates online stores with AI for beginner e-commerce sellers
Case Overview & Background
Loic Berthelot is a French founder who says he launched more than ten software products, most of which failed, before three worked. One was Minea, a product research tool for online sellers that he says peaked at $750K MRR. His latest, Dropmagic, creates online stores for e-commerce beginners with AI. In November 2025 he told Starter Story it had passed $45K MRR in its first four months, and in October 2026 he posted on X that he had scaled it to $120K MRR.
How AI Is Used
Step-by-Step Process
After years building a product nobody used, he started following problems that store owners brought to him directly.
He describes testing demand with a newsletter, then a no-code version, and only then building the full app.
He lists Cursor and Claude Code for development, with Supabase, Next.js and Vercel around them.
He pays creators as promoters with cash or affiliate revenue, or brings them in as co-founders for equity.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- The revenue figures are self-reported and were not independently checked
- Profit is not disclosed, and he says AI image costs grow with every free user
- He had years of experience and a prior large e-commerce tool before this one
- Growth depends heavily on creator partnerships
Key Takeaways
- Pairing a builder with a creator who already has an audience can solve distribution early
- Validating with a newsletter or no-code version first lowers the risk of building the wrong thing
- AI can be both the way you build the product and the thing customers pay for
Sources
Loic Berthelot on X: I scaled Minea to $750K MRR and Dropmagic to $120K MRR
Note: The founder's own post stating the $120K MRR figure for Dropmagic.
Starter Story: My Apps Failed Until I Discovered This Playbook
Note: Video interview with transcript. States Dropmagic builds online stores for beginners with AI, the $45K MRR within four months, the Cursor and Claude Code build, the AI model costs and the YouTube creator playbook.
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