A husband and wife built Chat Thing, an AI bot generator that Indie Hackers reports at nearly $12K MRR
Gemma Vincent and Jozef Maxted run it while raising a baby and touring England by van.
Subject: Gemma Vincent and Jozef Maxted (Chat Thing)Subscription AI chatbot builder
Case Overview & Background
Gemma Vincent left a corporate job after experiencing sexism and started a design agency. With her husband and business partner Jozef Maxted, she then built Chat Thing, an AI bot generator. Indie Hackers reports it makes nearly $12K MRR.
How AI Is Used
Step-by-Step Process
They built a first version themselves.
They adapted as models changed.
They sold through their story.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- The figure is self-reported and was not independently checked
- Most of the interview is behind a free account, so details are limited
- Chatbot builders face many competitors
Key Takeaways
- Two developers can build and run an AI product while traveling
- A personal story can help with marketing
Sources
Indie Hackers interview: We built a $12k/mo AI chatbot generator while exploring England with our baby
Note: Indie Hackers interview. The headline figure appears in the Indie Hackers introduction, not in the founder's own words.
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