Two developers turned their own ChatGPT clutter into a browser extension with a five-figure MRR and 35,000 users
Adi Leviim and Mohammad El-Esawi built AI Toolbox to add folders and search to AI chats, quit their jobs to run it, and reached a five-figure MRR in under two years.
Subject: AI Toolbox (Adi Leviim and Mohammad El-Esawi)Paid browser extension that organizes and searches conversations across AI chat apps
Case Overview & Background
Adi Leviim is a full-stack developer with more than seven years of building products, and he runs Infi Developments with cofounder Mohammad El-Esawi. In mid-2024 they both used ChatGPT every day and had hundreds of conversations they could not find again. They built AI Toolbox, a browser extension that adds nested folders, full-text search, bookmarks, a prompt library and bulk export. It launched on the Chrome Web Store in September 2024 and, they say, now has 35,000+ active users in 150+ countries and a five-figure MRR.
How AI Is Used
Step-by-Step Process
Heavy daily ChatGPT users themselves, they built the folders and search they wanted.
The interview says they validated the idea by analyzing forums and reviews before leaving their jobs.
The first version took about two weeks and about $32, then launched on the Chrome Web Store.
They added support for Gemini, Claude and Grok, plus a search that spans all of them.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- The figures are self-reported and the exact revenue is not disclosed
- The product depends on AI chat apps that could add the same features or change their pages
- Two experienced developers built it, which is not a beginner starting point
- Browser store rules and rankings can change
Key Takeaways
- Tools that fix daily annoyances in popular AI apps can become real businesses
- Working across several AI platforms is something a single AI company is unlikely to build
- A store listing with strong ratings can be a steady acquisition channel
Sources
Indie Hackers: Leveraging a marketplace and existing user bases to hit a 5-figure MRR in two years
Note: Founder interview by James Fleischmann. States the five-figure MRR, more than $10K a month in the summary box, 35,000+ users, the September 2024 launch, the AI platforms supported and the $32 first version in the publicly visible part.
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