A former IBM data scientist built an AI home renovation app that she says makes about 8,000 euros a month
Pauline built AI Crea on nights and weekends while working at IBM; users upload a room photo and see it restyled by AI in seconds.
Subject: AI Crea (Pauline)SaaS with free trials, one-time photo packs and a monthly plan

Case Overview & Background
Pauline learned to code in engineering school and worked in data science at IBM. After several side projects that did not take off, she built AI Crea, a service that renovates homes in seconds with AI. She grew it while still employed and left IBM once it could support her. She says it has more than 8,000 users.
How AI Is Used
Step-by-Step Process
She asks whether a problem is frequent, whether she can do better and whether people will pay.
AI Crea does one job: restyle a room photo.
She found real estate agents through Facebook and physical events.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- The figures are self-reported and were not independently checked
- AI image apps are a crowded market where new models can erase an edge quickly
Key Takeaways
- A narrow AI tool for one profession can stand out in a crowded AI market
- Building on nights and weekends can work before quitting a job
Sources
Starter Story: How I Built It: $10K/Month AI Image Generator
Note: Video interview with transcript. States the 8,000 euros a month figure, the IBM background and how the AI renovation works.
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