A developer built an AI coding tool during parental leave and grew it to a 5-figure MRR
Eric Provencher left his full-time job once Repo Prompt made five figures a month.
Subject: Repo Prompt (Eric Provencher)Paid tool for managing context for AI coding models
Case Overview & Background
Eric Provencher, an XR developer with a hand-tracking patent, built Repo Prompt largely during parental leave. It started free, then he monetised it to a 5-figure MRR and left his job.
How AI Is Used
Step-by-Step Process
Built it while making a game.
Grew a power-user community for free.
Moved to paid and reached 5-figure MRR.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- Self-reported, exact figure not given
- Depends on AI model vendors
- Fast-moving AI coding market
Key Takeaways
- Parental leave or side time can launch a product
- Free first can build a loyal base
- Work with any chat app to widen reach
Sources
Indie Hackers: Hitting a 5-figure MRR within a year by giving his AI coding tool away for free
Note: Interview by James Fleischmann.
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