Content CreationSource date: 2023Last reviewed October 17, 2026

An AI tools newsletter built on beehiiv reached $6,000 a month in revenue

Started in May 2023 by the founder of the aitools.fyi directory, it earns from paid plans and sponsorships.

Subject: World of AI (aitools.fyi)Newsletter and directory revenue from paid listing plans and sponsorships

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aitools.fyi social preview: the aitools.fyi logo and "Find Amazing AI Tools That Make Your Life Easy!" over a collage of AI tool screenshots.
Image: aitools.fyi (official site). View source (opens in a new tab)

Case Overview & Background

World of AI is a newsletter run alongside aitools.fyi, a directory of AI tools. The founder told Starter Story the paid plans bring in $6,000 a month and the site averages about 150,000 page views a month, while warning that AI hype was cooling.

How AI Is Used

The newsletter covers AI tools, and the founder uses ChatGPT for content assistance alongside beehiiv for publishing.

Step-by-Step Process

Step 01Build a directory

aitools.fyi lists AI tools and draws search traffic.

Step 02Launch a newsletter

World of AI on beehiiv.

Step 03Sell plans

Paid listing and promotion plans for tool makers.

Customer Acquisition & Distribution

Search traffic to the directory feeding newsletter signups.

Limitations, Risks & Failure Modes

What may not apply to you, and what could go wrong:

  • Depends on interest in AI tools staying high, which the founder says is declining
  • Directory and newsletter space is crowded
  • Self-reported figure

Key Takeaways

  • A directory can feed a newsletter audience
  • Selling to tool makers works while launches are frequent
  • Plan for the hype cycle to cool

Sources

Interview Site2023

Starter Story: World of AI by aitools.fyi

Note: Founder interview with monthly revenue, traffic and tools.

Open Source
Advertising slot availableAdvertise on AI Side Hustles

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Case ID: cs-world-of-ai-newsletter
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