An AI tools newsletter built on beehiiv reached $6,000 a month in revenue
Started in May 2023 by the founder of the aitools.fyi directory, it earns from paid plans and sponsorships.
Subject: World of AI (aitools.fyi)Newsletter and directory revenue from paid listing plans and sponsorships

Case Overview & Background
World of AI is a newsletter run alongside aitools.fyi, a directory of AI tools. The founder told Starter Story the paid plans bring in $6,000 a month and the site averages about 150,000 page views a month, while warning that AI hype was cooling.
How AI Is Used
Step-by-Step Process
aitools.fyi lists AI tools and draws search traffic.
World of AI on beehiiv.
Paid listing and promotion plans for tool makers.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- Depends on interest in AI tools staying high, which the founder says is declining
- Directory and newsletter space is crowded
- Self-reported figure
Key Takeaways
- A directory can feed a newsletter audience
- Selling to tool makers works while launches are frequent
- Plan for the hype cycle to cool
Sources
Starter Story: World of AI by aitools.fyi
Note: Founder interview with monthly revenue, traffic and tools.
Category page banner: Reach readers researching one specific AI business model.
One clearly labelled banner on a category page such as Micro-SaaS or AI Agencies, shown next to the documented cases your product is relevant to.
Sponsored placements are always labelled and never change how cases are researched, labelled, or ranked.
Commercial disclosure: We currently have no affiliate or sponsorship relationship with any tool or person on this page. If that changes, affiliate links and sponsored content will be clearly labelled, and evidence labels will never be changed for commercial reasons.

