Freelancing & ConsultingSource date: July 29, 2023Last reviewed October 19, 2026

A PR consultant averages $670 a month planning other people's vacations, using ChatGPT to halve her research time

Nicole Cueto plans trips on the side and earns commissions through the travel platform Fora, using ChatGPT as a first draft of each itinerary.

Subject: Nicole CuetoSide-hustle travel planning, charging by the hour plus booking commissions through Fora

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A laptop showing revenue charts on a desk beside an open notebook and coffee

Case Overview & Background

Nicole Cueto, a New York-based public relations consultant who has visited 43 countries, started planning vacations for clients in January 2023: booking flights, making reservations and planning excursions. She also earns commissions through her profile on the travel agent platform Fora when clients book hotels and experiences she recommends.

How AI Is Used

When a client wants something she has not experienced herself, she asks ChatGPT for a tailored guide, such as a budget-conscious Paris itinerary built around historic neighborhoods. She treats the output as a starting point and fact-checks it, which she says cuts her research time in half and lets her take more clients.

Step-by-Step Process

Step 01Join a travel platform

She set up a profile on Fora to earn booking commissions.

Step 02Draft with ChatGPT

She prompts ChatGPT for a detailed itinerary that fits the client's request.

Step 03Fact-check and book

She verifies the suggestions, then books flights, reservations and excursions.

Customer Acquisition & Distribution

Not described in detail; she offers planning to clients and earns commissions through Fora.

Limitations, Risks & Failure Modes

What may not apply to you, and what could go wrong:

  • Following an AI itinerary without checking it is risky, so fact-checking is required
  • Income is modest and depends on hours worked
  • The article does not say whether the figure is revenue or profit

Key Takeaways

  • AI can cut research time on service work so you can take more clients
  • Personal travel knowledge plus fact-checking is what clients pay for
  • Platform commissions can add to hourly fees

Sources

News PublicationJuly 29, 2023

CNBC Make It: A.I. is making some common side hustles more lucrative

Note: Reported story by Megan Sauer. States the $670 monthly average from documents CNBC reviewed and how she uses ChatGPT.

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Case ID: cs-cueto-travel-chatgpt
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