AI Side Hustles
Content CreationSource date: October 20, 2026Last reviewed October 20, 2026

The Autopilot at $726 MRR: a German-language paid newsletter on the AI agent economy

Readers in Germany, Austria and Switzerland pay for coverage of the AI agent economy.

Subject: The Autopilot (Sascha Hoffmann)Paid newsletter subscriptions

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A creator working at a home studio desk with a microphone and video editing screens

Case Overview & Background

Sascha Hoffmann runs The Autopilot, started August 2024. Figures: $726 MRR, $17,653 all-time.

How AI Is Used

The newsletter covers AI agents and how to use them for content.

Step-by-Step Process

Step 01Pick a language niche

German-language AI coverage.

Step 02Publish weekly

A free issue builds the list.

Step 03Sell paid subscriptions

Readers pay for the full version.

Customer Acquisition & Distribution

Not described on the TrustMRR page.

Limitations, Risks & Failure Modes

What may not apply to you, and what could go wrong:

  • MRR is revenue, not profit; costs are not shown
  • Figures on TrustMRR change over time
  • No founder interview, so the build story is not documented

Key Takeaways

  • A language niche can reduce competition
  • Paid newsletter MRR here is small

Sources

Primary SiteOctober 20, 2026

TrustMRR Stripe-verified page: The Autopilot

Note: TrustMRR listing with revenue pulled from Stripe. Viewed October 20, 2026. The description on the page is a listing description, not a signed founder quote.

Open Source
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Case ID: cs-the-autopilot-german-ai-agent-newsletter
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