Two brothers built an AI newsletter to more than 300,000 subscribers, with sold-out ads bringing in six figures a month
Zain Kahn tested AI content as Twitter threads to his 400,000 followers before launching the Superhuman newsletter from Dubai.
Subject: Superhuman AI newsletter (Zain and Awais Kahn)Free newsletter funded by sponsored ad spots
Case Overview & Background
Zain Kahn and his brother Awais moved from Pakistan to Canada in 2016 and to Dubai in 2022, where they launched the AI newsletter Superhuman a year later. Zain had grown a Twitter following of more than 400,000 by writing threads on marketing and psychology. Some threads about AI went viral, so he focused on AI and tested the newsletter content as threads first. They now lead a team of eight.
How AI Is Used
Step-by-Step Process
He tried AI topics as Twitter threads first.
It passed 135,000 subscribers within three months.
Ad spots sell out and drive the revenue.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- The figures are self-reported and were not independently checked
- The fast start relied on a Twitter following of more than 400,000
- Ad revenue depends on sponsor budgets
Key Takeaways
- A newsletter on a hot topic can monetize quickly through sponsors
- Test topics on social media before launching a newsletter
Sources
Business Insider: We used ChatGPT to build a 7-figure newsletter
Note: As-told-to essay with Zain Kahn. States the six figures a month and seven-figure revenue, subscriber counts and the ChatGPT use.
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