AI Agencies & ServicesSource date: March 20, 2026Last reviewed October 20, 2026

A marketing agency owner built an AI sales agent for WhatsApp and Instagram that he says brings in about $10K a month

Sohaib Ahmad built DM Champ after seeing clients lose leads they could not answer fast enough; it serves over 150 businesses.

Subject: DM Champ (Sohaib Ahmad)Subscription AI sales agent for WhatsApp, Instagram and website chat

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Case Overview & Background

Sohaib Ahmad ran a marketing agency that helped grow a hair transplant clinic. Across clients, he saw the same problem: businesses got floods of leads but could not keep up with messages on WhatsApp, Instagram and web chat. He built DM Champ, an AI sales agent for clinics, restaurants, service businesses and agencies, designed to close deals rather than just answer questions.

How AI Is Used

AI is the product. DM Champ is an AI sales agent that holds conversations with leads on WhatsApp, Instagram and website chat, with flows designed around when to push, when to back off and when to say no.

Step-by-Step Process

Step 01Start from an agency pain point

He saw clients losing leads in their inboxes.

Step 02Prove it on old leads

The first clinic uploaded under 200 old leads and the AI followed up on WhatsApp.

Step 03Fix pricing early

An AppSumo deal brought 300 customers but 40 percent refunded.

Customer Acquisition & Distribution

Cold email to local clinics for the first sale, then an AppSumo listing, which he says taught him to get pricing right.

Limitations, Risks & Failure Modes

What may not apply to you, and what could go wrong:

  • The figures are self-reported and were not independently checked
  • An AppSumo launch had a 40 percent refund rate
  • AI agents that sell need careful oversight to avoid bad customer experiences

Key Takeaways

  • Agency owners can turn a repeated client problem into an AI product
  • Testing an AI agent on a client's old leads is a fast way to prove value

Sources

Interview SiteMarch 20, 2026

Starter Story: My AI Agent Business Makes $10K/Month

Note: Written founder interview. States the around $10K per month figure, the 150 businesses served and how the AI sales agent works.

Open Source
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Case ID: cs-dm-champ-ai-sales-agent-whatsapp-10k-a-m
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