A former crypto trader made $176,885 in under a month selling a course on AI content
Ole Lehmann grew an AI tips account to 100,000 followers, then launched a $179 course.
Subject: Ole Lehmann (The AI Solopreneur)Paid online course sold to a social media audience
Case Overview & Background
After losing money in the FTX crash, Ole Lehmann started posting AI productivity tips in early 2023 and launched The AI Solopreneur account in April. He reached 100,000 followers in 65 days, started a newsletter, and in August launched a course starting at $179 that took 1,078 orders in under a month.
How AI Is Used
Step-by-Step Process
He aimed AI tips at solopreneurs rather than general AI news.
He wrote several threads a day with help from ChatGPT.
He started a newsletter once the account passed 100,000 followers.
Followers asked for a course, so he built one.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- Gross revenue, not profit
- A launch month is usually the peak
- Depends on audience attention on one platform
Key Takeaways
- A narrow audience beats general news
- Use AI to draft but edit by hand
- Let your audience tell you what to sell
Sources
Business Insider: I made $175,000 in less than a month teaching people how to use AI
Note: As-told-to essay by Aaron Mok. States 1,078 orders and $176,885 gross revenue; BI verified the revenue dashboard.
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