A beginner ChatGPT course on Udemy made $34,913 in profit in about three months
A brand strategist with no formal AI training filmed a seven-hour course in three weeks and sold it on Udemy alongside his full-time job.
Subject: Lance Junck
Case Overview & Background
Lance Junck, a 23-year-old brand strategist in Austin, launched "ChatGPT Masterclass: A Complete ChatGPT Guide for Beginners" on Udemy in late December 2022. Business Insider reported that in about three months the course enrolled more than 15,000 students and made $34,913 in profit, based on screenshots of his sales dashboard. He ran it on top of a full-time job.
How AI Is Used
Step-by-Step Process
He spent hours a day using ChatGPT and reading what others published about it.
A course of more than seven hours with 50 lectures, filmed in three weeks.
Priced at $20 at the time of the article, launched in late December 2022.
He used his SEO and marketing experience to rank in Udemy search and promoted the course on LinkedIn.
He also took paid speaking and training work teaching companies to use ChatGPT.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- He launched very early, when few ChatGPT courses existed; the source says Udemy listed more than 429 ChatGPT classes by April 2023
- Some students reviewed the course as too surface-level compared with free YouTube videos
- Income depends on Udemy's search ranking, pricing, and revenue share, which the creator does not control
- The figure is from 2023 and may not reflect current sales
Key Takeaways
- Teaching a new AI tool early can sell well, but the advantage fades as competition arrives
- Existing marketing and SEO skills mattered as much as the AI knowledge
- A course can lead to higher-value company training work
Sources
Business Insider: A 23-year-old with no technical training earned $35,000 in 3 months teaching ChatGPT to newbies
Note: Reports the $34,913 profit figure from sales dashboard screenshots reviewed by the outlet, enrolments, price, and promotion.
Category page banner: Reach readers researching one specific AI business model.
One clearly labelled banner on a category page such as Micro-SaaS or AI Agencies, shown next to the documented cases your product is relevant to.
Sponsored placements are always labelled and never change how cases are researched, labelled, or ranked.
Commercial disclosure: We currently have no affiliate or sponsorship relationship with any tool or person on this page. If that changes, affiliate links and sponsored content will be clearly labelled, and evidence labels will never be changed for commercial reasons.
