Content CreationSource date: July 2, 2025Last reviewed October 20, 2026

A YouTuber's AI-assisted VTuber has made more than seven figures in revenue

Jordi van den Bussche voices Bloo himself and uses AI for thumbnails and dubbing.

Subject: Bloo (Jordi van den Bussche)Virtual YouTuber channel earning from video

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A creator working at a home studio desk with a microphone and video editing screens

Case Overview & Background

Bloo is a virtual YouTuber with 2.5 million subscribers and more than 700 million views from gaming videos. His creator Jordi van den Bussche says the channel has generated more than seven figures in revenue.

How AI Is Used

Thumbnails and dubbing into other languages are handled by AI tools from ElevenLabs, ChatGPT, Gemini and Claude. He has tested fully AI-made videos, but says they performed worse.

Step-by-Step Process

Step 01Create the character

He built Bloo as a virtual on-screen personality.

Step 02Keep the human core

He still drives the personality and ideas.

Step 03Hand repetitive work to AI

Thumbnails and translated dubbing are done with AI.

Customer Acquisition & Distribution

YouTube recommendations and an existing creator audience.

Limitations, Risks & Failure Modes

What may not apply to you, and what could go wrong:

  • Revenue figure is vague and self-reported
  • Fully AI-made videos did not perform as well
  • Audience backlash against AI content is growing

Key Takeaways

  • Use AI for scale tasks like dubbing, not the core creative
  • Translation can open new audiences
  • Test full automation before relying on it

Sources

News PublicationJuly 2, 2025

CNBC: AI-powered VTubers are earning millions with fully virtual personalities

Note: Reported story by Zach Vallese. States Bloo's revenue claim and the AI tools used.

Open Source
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Case ID: cs-bloo-vtuber
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