A YouTuber's AI-assisted VTuber has made more than seven figures in revenue
Jordi van den Bussche voices Bloo himself and uses AI for thumbnails and dubbing.
Subject: Bloo (Jordi van den Bussche)Virtual YouTuber channel earning from video

Case Overview & Background
Bloo is a virtual YouTuber with 2.5 million subscribers and more than 700 million views from gaming videos. His creator Jordi van den Bussche says the channel has generated more than seven figures in revenue.
How AI Is Used
Step-by-Step Process
He built Bloo as a virtual on-screen personality.
He still drives the personality and ideas.
Thumbnails and translated dubbing are done with AI.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- Revenue figure is vague and self-reported
- Fully AI-made videos did not perform as well
- Audience backlash against AI content is growing
Key Takeaways
- Use AI for scale tasks like dubbing, not the core creative
- Translation can open new audiences
- Test full automation before relying on it
Sources
CNBC: AI-powered VTubers are earning millions with fully virtual personalities
Note: Reported story by Zach Vallese. States Bloo's revenue claim and the AI tools used.
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