Two brothers in Australia built a website widget for tradespeople, with AI voice calling, that they say does A$85K a month
Tom and his brother sold Avenue door to door on iPads to electricians and mechanics before it grew past $50K a month.
Subject: Avenue (Tom and his brother)Subscription website widget and messaging tool for trades businesses
Case Overview & Background
Tom and his brother built Avenue with a small team. It is a widget that sits on the websites of trades businesses such as electricians and mechanics. Early on they sold it in person, first showing it on an iPhone and then on iPads so owners could see it embedded in a website.
How AI Is Used
Step-by-Step Process
They built for trades and mechanics, a market few software founders target.
They went door to door to show the product.
Switching to iPads made it clear the widget lives on a website.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- The figures are self-reported and were not independently checked
- Door-to-door sales are slow and hard to scale
- SMS and AI voice costs are a large part of their expenses
Key Takeaways
- Unsexy local markets can support a fast-growing software business
- In-person selling still works for small business software
Sources
Starter Story: This simple widget makes $50K/month
Note: Video interview with transcript. States the 85,000 a month in Australian dollars figure, door-to-door sales and the AI voice costs.
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