A former BCG consultant's AI education brand made $19,200 in one month
Jonathan Chan left a $420K salary and teaches non-technical professionals to build with AI.
Subject: AI Never Sleeps (Jonathan Chan)Personal brand: course ($2,999 a seat), paid Skool community and selective agency work
Case Overview & Background
Jonathan Chan spent 25+ years in corporate roles including Boston Consulting Group and left a $420,000 salary to build with AI. His AI Never Sleeps brand made $19.2K in January 2026 from course sales, a paid community and agency work. He also co-founded Pear, a consulting marketplace.
How AI Is Used
Step-by-Step Process
Daily LinkedIn posts, a Substack newsletter and a YouTube channel.
The 8-week Zero to Builder course sells at $2,999 a seat; the first cohort sold out.
A paid Skool community and selective agency work.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- Self-reported, one month only
- Income mixes courses, community and agency work
- Relies on a personal brand built over a long career
Key Takeaways
- Corporate expertise can be repackaged as AI education
- High-ticket cohorts need fewer buyers
- Diversify across course, community and services
Sources
Indie Hackers: Building a $30k/mo portfolio within eight months of quitting his $420k/yr job
Note: States $19.2K in January 2026 for AI Never Sleeps.
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