A design studio held $340,000 a year in revenue while cutting team and workload in half with AI
Tom Garcy says AI-run back-office work doubled or tripled income per project hour.
Subject: Garcy Studio (Tom Garcy)Boutique branding and digital studio

Case Overview & Background
Tom Garcy has run Garcy Studio for seven years. Revenue has stayed around $340K a year for two years while he cut the team and workload by 50%, with a core team of three. He also sold his startup Kyugo.
How AI Is Used
Step-by-Step Process
Core team of three, specialists per project.
AI handles back-office and project tasks.
Held revenue while halving workload.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- Self-reported
- Revenue is from design work, not an AI product
- Exact AI tools not named in the public part
Key Takeaways
- AI can raise income per hour
- Smaller teams can keep revenue
- Start with back-office automation
Sources
Indie Hackers: Maintaining $340k/yr revenue while halving agency workload and headcount
Note: Interview by James Fleischmann.
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