A Barcelona agency created an AI influencer that brings in about $3,300 a month
Tired of unreliable models, The Clueless built Aitana, a fully AI-generated persona with more than 120,000 Instagram followers.
Subject: The Clueless (Aitana)Sponsored posts, social media ads and brand ambassador deals for an AI-generated influencer
Case Overview & Background
The Clueless, an agency in Barcelona, created Aitana, presented as a 25-year-old Spanish model who does not exist. Founder Ruben Cruz told Euronews the persona averages EUR 3,000 a month, once reaching EUR 10,000. Co-founder Diana Nunez told Fortune most of the money comes from social media ads and a sports supplement ambassador deal.
How AI Is Used
Step-by-Step Process
Months of experimenting with looks before settling on Aitana.
Posts and stories that build a relatable personality.
Ads and brand ambassador deals.
Customer Acquisition & Distribution
Limitations, Risks & Failure Modes
What may not apply to you, and what could go wrong:
- Undisclosed AI personas raise trust and labelling issues
- Platforms increasingly require AI content labels
- Income depends on brand appetite for AI influencers
- The figure is self-reported
Key Takeaways
- Personality mattered more than the image quality
- An agency already selling influencer work had the brand contacts
- Expect disclosure rules to tighten
Sources
Fortune: A Spanish agency created its own AI influencer, and she's raking in up to $11,000 a month
Note: Reports the average and best month, citing Euronews, and the co-founder's comments on revenue sources.
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